PERANCANGAN KEMASAN BATIK TULIS ABIN CRAFT

Abstract

Abin Craft is an MSMEs engaged in the Craft of written batik. The products produced in this MSMEs are characterized by coloring techniques in written batik and have a typical Minang carving motif as a motif for written batik. Packaging design as a promotional medium has an important role in introducing and promoting products to consumers. This design aims to design appropriate packaging for Abin Craft batik by considering aesthetic, functional, and informative aspects. The packaging of Batik Tulis Abin Craft is expected to show effective and attractive packaging while introducing local culture to its consumers as a promotional medium. The research method used SWOT analysis method with data collection by conducting resource person interviews, observation and documentation. The data obtained in this study using the SWOT Analysis method. The main media of Batik Tulis Abin Craft packaging design packaging form, design, layout, material of Batik Tulis Abin Craft packaging.