Perancangan Media Promosi GAIA Dental Clinic Dalam Bentuk Audio Visual

Abstract

Oral health is an essential part of overall health, yet it is often neglected by the public. Many people only visit dental health facilities when the pain becomes unbearable. This leads to a low level of awareness about the importance of dental care, affecting the growth of the dental health industry. GAIA Dental Clinic, a modern dental clinic in Padang City, recognizes the importance of effective promotional media to increase public awareness. Currently, the clinic relies heavily on print media and has not fully utilized the potential of digital media. Therefore, this study aims to design promotional media in the form of audiovisual content to help GAIA Dental Clinic expand its reach and improve interactions with potential patients. By utilizing effective visual communication strategies, it is expected that the clinic will attract more people to utilize the dental health services they offer