Desain Multimedia Interaktif Corporate Identity Nagari Pandai Sikek

Abstract

As technology develops, it currently has a tremendous impact on society. Advances in information technology, which has many benefits, have not been utilized optimally in the process of creating information. Currently, multimedia information technology has achieved various forms of presenting and delivering information to the public in a dynamic and interesting way in multimedia form as part of the development of information technology. This final assignment aims to develop an Interactive Multimedia Corporate Identity Design for Padai Sikek Village which can increase the public's insight into the general description of Pandai Sikek Village. The use of this promotional media will provide a better experience than other media because when the media is used there are two senses that play a role simultaneously, namely the sense of sight and the sense of hearing. For organizing or designing promotional media for this company profile, the data collection method includes verbal data and visual data, while the author's data analysis method uses SWOT analysis (Strengths), Weaknesses, Opportunities and Threats and is designed using the main software Adobe Animate CC. The result of creating this company profile promotional media is a publication in .apk format, which can be run on the Android platform and the desktop version so that it can be run on smartphone devices and personal computers (PC).